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Who is E. Jerome McCarthy
E. Jerome McCarthy is an important American marketing theorist. In 1960, he reduced the model of Marketing Mix to 4P - Product, Price, Place and Promotion.

Edmund Jerome McCarthy

E. Jerome McCarthy is an important American marketing theorist. He received his doctorate from the University of Minnesota and worked as a professor at several major American universities. In 1960, he reduced the model of Marketing Mix to 4P - Product, Price, Place and Promotion.

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Last update: 21.06.2012

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