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What is e-Commerce
e-Commerce (sometimes also eCommerce) is a term used for electronic commerce. There are four basic models that are defined by the direction of marketing communication - from who it comes and to who it is addressed:

e-Commerce (sometimes also eCommerce) is a term used for electronic commerce or e-shop. e-Commerce is a narrower concept than e-Business. There are four basic models of electronic commerce that use the Internet and possibilities of modern information and communication technologies. The models are defined by the direction of marketing communication - from who it comes and to who it is addressed:

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Last update: 21.07.2016

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