Distribution Channel
What is
Distribution Channel
Distribution channel means the way how the goods, products or services get to the customer. The producer can sell directly, for example in own stores, through a wholesaler or a retailer. Distribution can use also the Internet, e-shops, and alike. At the beginning of the distribution channel is the producer at the end is the customer.
Related terms and methods:
- Affiliate program
- Catalog
- CRM (Customer Relationship Management)
- Customer
- Dealer
- Direct distribution channel
- Distribution chain
- Distribution Mix
- Distribution Strategy
- Distributor
- e-shop
- Indirect distribution channel
- Marketing
- Marketing Mix 4P
- Marketplace
- Online marketplace
- Producer
- Reputational Risk
- Retail
- Route optimization
- Sales network
- VAR (Value-added reseller)
- Wholesale
Related profession:
- Account manager
- Key Account Manager
- Sales Representative
Related management field:
- Marketing and Sales
- Trade
Last update: 16.11.2018
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