Direct Marketing
What is
Direct Marketing
Direct marketing is the general designation for all kinds of marketing communications with customers which is straight and direct. For example, sending a offer letter to the particular customer.
Read more
Related terms and methods:
- Call centre
- Cross-selling
- Data mining
- Direct Mail
- Direct selling
- E-mail campaign
- mail-order catalogue
- Market Segmentation
- MLM (Multi Level Marketing)
- Targeting
- Telemarketing
- Up-Selling
Related management field:
Related software:
Last update: 30.11.2016
Comments
You cannot contribute to the discussion because it is locked