Diffusion of innovation theory
What is
Diffusion of innovation theory
Diffusion of innovation theory gives answers to why and how people receive inovative products (new or improved).
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Related terms and methods:
- Disruptive Technology, Disruptive Innovation
- Domino effect
- Early adopter
- Early Majority
- Change
- Change adoption
- Innovation
- Innovator
- laggard
- Late Majority
- Risk aversion
Related management field:
Last update: 07.01.2017
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