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Who is David Berlo
Kenneth David Berlo invented a model of communication direction.

David Berlo

David Berlo full name David Kenneth Berlo was born in 1929 and died in 1996 in St. Petersburg, Florida. He was a theoretician and founder of the Department of Communication at Michigan State University. Devised a communication model SMCR, which uses Shannon- Weaver model of communication. In 1958 he wrote a book A Philosophy of Education and in 1960 published his most famous book The process of Communication, which gives her an explanation and model of the psychological characteristics of communication.

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  • Michigan State University
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Last update: 02.03.2018


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