Customer Retention
What is
Customer Retention
Customer retention includes all activities leading to the reduction of the number of customer defections, the number of customers leaving.
Related terms and methods:
- CRC (Customer Retention Costs)
- CRM (Customer Relationship Management)
- Cross-selling
- Customer
- Customer Care
- Database marketing
- Churn management
- Churn rate
- Kano Model
- Loyalty
- Loyalty program
- Market saturation
- Retention Gap
- Retention Offer
- Subscription
- Subscription Economy
- Up-Selling
Related management field:
Last update: 27.12.2016
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