Customer Portfolio is a designation for a sum of types of customers or their segments. It is a structure of the company’s customers.
Customer Portfolio in practice: Each company has a structure of its customers that buy their products and services. Their composition is related to the products offer. The aim of every company is to set up a portfolio of their customers so that its marketing, customer relations and all other communication is directed to the right customer segments.
You cannot contribute to the discussion because it is locked