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What is Customer Portfolio
Customer Portfolio is a designation for a sum of types of customers or their segments. It is a structure of company's customers.

Customer Portfolio is a designation for a sum of types of customers or their segments. It is a structure of the company’s customers.

Customer Portfolio in practice: Each company has a structure of its customers that buy their products and services. Their composition is related to the products offer. The aim of every company is to set up a portfolio of their customers so that its marketing, customer relations and all other communication is directed to the right customer segments.

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Last update: 12.10.2015

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