Customer perception
What is
Customer perception
Customer perception is the result of a sequence of activities and emotional processes that take place in the customer's head in response to a specific brand, business, product, service, or other product.
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Related terms and methods:
- Brand Awareness
- Brand equity
- Brand loyalty
- Brand perception
- Consumer behavior
- Corporate Image
- Customer behavior
- Image building
- Purchasing decisions
- Shopping Behavior
Related management field:
- Marketing and Sales
- Procurement
- Trade
Last update: 11.12.2018
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