CRC (Customer Retention Costs)
What are
CRC (Customer Retention Costs)
Customer retention costs (CRC) are all costs associated with retention of one customer. They are usually lower than the costs of acquiring new customer (CAC).
Related terms and methods:
- CAC (Customer Acquisition Cost)
- Costs
- CRM (Customer Relationship Management)
- Customer Retention
- Churn management
- LTV (Lifetime Value of Customer)
- Sales Costs
Related management field:
Last update: 10.01.2019
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