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What is Corporate Strategy
Corporate strategy is hierarchically highest strategic plan of the organization, which defines the global goals and ways of their achieving within strategic management.

Corporate strategy is hierarchically the highest strategic plan of the organization, which defines the corporate goals and ways of their achieving within strategic management.

A vision and mission are parts of the strategy. When developing the strategy, numerous analytical techniques are used (see PESTLE, SWOT, VRIO). When implementing the strategy, for example the BSC is used.

Sometimes, the global strategy is distinguished as an overall plan, and specialized strategies dedicated to specific areas of functioning of the organization (financial or personal strategy, etc.)

Related terms and methods:

Related management field:

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Last update: 22.08.2016

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