Conversion rate
What is
Conversion rate
Conversion rate is the ratio of all visitors of a particular website and those who make a desired action (usually a purchase). Is expressed as percentage.
Related terms and methods:
- Advertising Business Models on the Internet
- Conversion
- Customer
- Internet Marketing
- LAC (Lead Acquisition Costs)
- Lead
- Lead Management
- Online advertising (Digital)
- PPA (Pay per Action)
- Returning visitor
- Unique visitor
- Website visitor
Related management field:
Last update: 06.12.2016
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