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What is Consumer society
Consumer society has material values and is characteristic by high consumption, production, sale and purchase of goods and services.

Consumer Society has material values and is characteristic by high consumption, production, sale and purchase of goods and services.

Consumers are driven largely by fashion trends and rapid technological developments - products are morally obsolete (goes out of fashion) before they cease to work (see the moral vs. functional obsolescence). People buy new things just because they want to, not because the old ones don’t work reliably any more.

In some industries, such as electronics, this is due to an incredibly rapid technological development (compare the cell phones from 2010 with today’s smartphones). In consumer society, the average usage time of the products (from purchasing a product until the replacement by a newer one of the same kind) is shortened, let’s see some examples: 1 year for clothes, 1 to 3 years for cell phones, 4 years for cars, etc. Some time ago, people kept using things for much longer. We could say that people in the consumer society live for shopping.

Who benefits from consumer society, from such a fast-paced way of living? Companies and states. Companies are increasing their turnover, states are increasing their GDP.

A large volume of production that is typical for consumer society, is associated with large waste production causing large environmental pollution.

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Last update: 22.06.2018

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