ManagementMania AppMania EduMania JobMania BusinessPages


What is Complex Models of Social Communication
Interactive approach understands communication as "ping-pong". Transactional approacht sees communication as the exchange (transaction), as a complex game.

The figure below presents two complex approaches to social communication, which are kind of limited:

  • Interactive approach understands communication as “ping-pong”. The ball is now on one side, in next moment on the other side. Everyone is for a while a speaker, and also for a while a listener. They interact, however, the communication is quite orderly.
  • Transactional approach sees communication as the exchange (transaction), as a complex game. Both parties are also speakers and listeners. Communication is often set so that both talk “over each other.” New message on one side raises new message and response on the other side. And so over and over the communication content is getting richer and spreads (symbolically indicated by a spiral).

Complex Models of Social Communication

In the real world, there are examples of communication situations that are more or less resemble one or the other model. It is also possible that the communication situation changes and now approaches one model and then the other model.

There are also other complex models of social communication.

Related terms and methods:

Related discipline:

Related management field:

previous next
Did this article help you?
Rating:
Last update: 23.08.2016

Comments

Patsy Moore 4 months

Its difficult to find informative and accurate info but here I found… download mobile legend

Was this helpful?
Rating:


To enter the discussion you must be signed in

Sign in


Related consulting companiesmore...