Churn rate
What is
Churn rate
Churn rate is a metric that shows the percentage of customers who leave or cancel a subscription for a given time period, typically earlier than expected from a business model point of view.
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Related terms and methods:
- CAC:LTV Ratio
- Customer Churn
- Customer Retention
- Loyalty
- LTV (Lifetime Value of Customer)
- SaaS metrics
- SaaS (Software as a Service)
- Subscription
Related management field:
Last update: 23.01.2019
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