Campaign is a term used primarily in media and marketing in the phrase of media or marketing campaign. The marketing campaign is basically a project, i.e. at a time complete set of activities on behalf of the organization (e.g. company) in order to draw attention to its goods and services, to promote them and to encourage their sale.
Campaign
What is
Campaign
Campaign is a term used primarily in media and marketing. The marketing campaign is basically a project, i.e. at a time complete set of activities on behalf of the organization (e.g. company) in order to draw attention to its goods and services, to promote them and to encourage their sale.
Related terms and methods:
- AIDA Method
- Brand Management
- Campaign planning
- Marketing
- Marketing Mix 4P
- Market Segmentation
- Newsletter
- Positioning
- Project
- Promotion
- Social Communication
- Web Marketing Mix 4S
Related management field:
Related software:
Last update: 21.08.2016
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