C2C (Customer to Customer), sometimes also Consumer to Consumer or Citizen to Citizen. The term refers to one of the electronic commerce models in which the business relationship is between two customers (consumers), typically via a third party that provides the necessary solution. The initiative comes from one of the consumers and other consumers are the target group.
In the concept of e-Business within the C2C, the consumers among themselves actively sell or exchange goods or information about it. An example of C2C business relationship are various online exchanges, auctions and goods exchange. The most famous example of C2C is eBay. C2C also includes various discussions forums or pages on social networks. In these cases, the Word Of Mouth Marketing may apply.
Use of the C2C in practice: C2C concept is sometimes used not only for electronic commerce but for all marketing and business activities among consumers themselves. In the classical concept of C2C business relationship has been presented by the classic exchange or marketplace.