Business Purpose, Functions and Objectives by Drucker

According to Peter F. Drucker, there are:

• The only purpose of the existence of the business is:
  • To create a customer
• Two basic functions of the business:
  • Marketing
  • Innovation
• Eight key areas for setting the objectives:
• Marketing
• Innovation
• Human organization
• Financial resources, Finance
• Physical resources
• Productivity
• Social responsibility
• Profit requirements