The term Bull Market refers to a time period on the financial market during which the prices of securities are on the rise or during which their rise is expected. Usually, this term is applied to captial markets.
Bull market in practice: A bull market is associated with a positive mood and situation on the financial markets, during which the prices of shares or other securities are on the rise and earnings are expected. This offers a good opportunity to an organization to increase the value of its capital. Investors which predict an increase in share prices are called “bullish”.
The opposite of a bull market is the so-called bear market.