Brochure is a multi-page publication containing information about a company, product, service, event, and so on. Usually, the goal is to promote something. As opposed to flyers, a brochure has multiple pages. As opposed to magazine, it is not published regularly because it is of a one-time usage and is issued with a specific aim. Besides, brochures are usually of a very good quality since they serve to represent.
What is the usual format of a brochure?
There is no exact standard to how a brochure should look like. It can simply take form of one folded page as well as it can consist of several stapled or glued pages. Cover of a brochure is usually soft. Brochures are usually printed on a quality paper with a high grammage. Brochures tend to have a nice design with an abundant number of photos.
Companies use brochures to, for example, promote their profile, employment benefits or their products or services (e.g. catalog). However, brochures can also be used for instructions.