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What is Branding
The essence of branding are activities, which goal is to get the desired brand positioning in the minds of customers - thus creating a positive customers attitude to the brand.

The essence of the branding are activities, whose goal is to get the desired brand positioning in the minds of the customers - thus creating a positive customers attitude to the brand. The branding activities include:

  • Positioning (defining the brand to other brands)
  • Design
  • Naming
  • Slogan creation
  • Way of the brand communication with customers
  • Defining the desired product related associations

Related terms and methods:

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Last update: 08.11.2015

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