Brand Positioning
What is
Brand Positioning
Brand positioning helps to target the reason to buy the product (brand) in the minds of the customer. Explains how to differ the brand from competition, what is exceptional in what is distinctive.
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Related terms and methods:
- Brand
- Branding
- Brand Management
- Brand perception
- Brand repositioning
- Brand Strategy
- Customer perception
- Marketing research
- Market Segmentation
- Niche
- Positioning
- Positioning statement
- Product quality
- Umbrella brand
Related personalities:
Related management field:
- Marketing and Sales
- Trade
Last update: 18.11.2018
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