ManagementMania AppMania EduMania JobMania BusinessPages

What is Brand equity
Brand equity refers to the added value that causes how much a particular brand influence the decisions of customers and motivate them to purchase the product or service.

Related terms and methods:

Related management field:

previous next
Did this article help you?
Last update: 11.11.2016


You cannot contribute to the discussion because it is locked

Related consulting companiesmore...