Brand equity
What is
Brand equity
Brand equity refers to the added value that causes how much a particular brand influence the decisions of customers and motivate them to purchase the product or service.
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Related terms and methods:
- Brand
- Branding
- Brand lovers
- CBBE model
- Customer perception
- Equity
- Goodwill
- Margin
- Startup valuation
- Valuation
Related management field:
Last update: 11.11.2016
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