Brand Diffusion
What is
Brand Diffusion
Brand Diffusion is the process of transferring information and the overall perception of a new brand among so-called brand adopters. The goal is to get brand awareness among as many potential customers as possible.
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Related terms and methods:
- Brand adoption
- Brand Awareness
- Branding
- Brand lovers
- Early adopter
- Employer branding
- Lead
- TAM (Total addressable market)
Related personalities:
- Everett Rogers
Last update: 11.11.2018
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