Brand Awareness
What is
Brand Awareness
Brand awareness is how many people are conscious of the existence of a particular brand, product or company. Building awareness is one of the fundamental goals of marketing, PR and branding.
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Related terms and methods:
- Brand
- Brand Diffusion
- Branding
- Employer branding
- Inbound Marketing
- Marketing
- Public Relations (PR)
Related management field:
Last update: 13.12.2016
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