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What is Brand
American Marketing Association defines brand as: "a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers".

American Marketing Association defines brand as: “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.

Brand can be also defined as a set of symbols, their meaning and interpratation, experience, association and attitude related with the specific product (goods or service). person or organization.

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Last update: 08.11.2016

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