Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Nothing ever published in the facility management field comes close to the unconditional acceptance of "The Facility Management Handbook".
In this sequel to their 1982 bestseller, Megatrends , Naisbitt and Aburdene use solid and startling statistics to identify 10 dominant socio-economic trends for the 1990s.
From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs.
As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Three challenges companies face are sustainability, technology, and globalization. Human Resource Management, Eighth Edition brings these challenges to life by highlighting real-world examples pertaining to these issues and relating it to the concepts within the chapter.
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold”–they suspect sellers have only their own interests at heart.
“In Search of Excellence – lessons from America’s Best-run Companies” is a ground breaking book that influenced a generation of management thinking and has championed the way organisations are run around the world today.
The ICC Guide to Incoterms® 2010 is the official handbook accompanying the latest edition of these global trade standards. The ICC Guide to Incoterms® 2010 analyzes in detail each of the 11 Incoterms® rules. Diagrams and illustrations facilitate their understanding.
The Trusted Advisor explores the paradigm of that very special business relationship, using the professional services paradigm as a basis.