Books

“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold”–they suspect sellers have only their own interests at heart.

As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Three challenges companies face are sustainability, technology, and globalization. Human Resource Management, Eighth Edition brings these challenges to life by highlighting real-world examples pertaining to these issues and relating it to the concepts within the chapter.

In this sequel to their 1982 bestseller, Megatrends , Naisbitt and Aburdene use solid and startling statistics to identify 10 dominant socio-economic trends for the 1990s.

This practical wallchart explains all 11 Incoterms® rules at a glance, ideal for classrooms, offices or as a gift for business partners.Incoterms® 2010 Wall Chart, ICC’s popular support tool, is a full colour, poster-sized flow chart outlining the responsibilities of buyer and seller under each of the 11 Incoterms® rules.

The ICC Guide to Incoterms® 2010 is the official handbook accompanying the latest edition of these global trade standards. The ICC Guide to Incoterms® 2010 analyzes in detail each of the 11 Incoterms® rules. Diagrams and illustrations facilitate their understanding.

The time-tested, proven tips and strategies in Ford Saeks' Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business are designed to give you a big boost in growing your business.

Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom.

Effective Security Management, Fifth Edition teaches practicing security professionals how to build their careers by mastering the fundamentals of good management. Charles Sennewald brings a time-tested blend of common sense, wisdom, and humor to this best-selling introduction to workplace dynamics.

An updated guide to the essential discipline of financial statement analysis In Financial Statement Analysis, Fourth Edition, leading investment authority Martin Fridson returns with Fernando Alvarez to provide the analytical framework you need to scrutinize financial statements, whether you're evaluating a company's stock price or determining valuations for a merger or acquisition.

Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.