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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z New
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Author: Philip Kotler, Gary Armstrong
Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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Author: David G. Cotts, Kathy Roper, Richard P. Payant
Nothing ever published in the facility management field comes close to the unconditional acceptance of "The Facility Management Handbook".
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Author: John Naisbitt and Patricia Aburdene
In this sequel to their 1982 bestseller, Megatrends , Naisbitt and Aburdene use solid and startling statistics to identify 10 dominant socio-economic trends for the 1990s.
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Author: Walter Isaacson
From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs.
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Author: Raymond Noe, John Hollenbeck, Barry Gerhart, Patrick Wright
As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Three challenges companies face are sustainability, technology, and globalization. Human Resource Management, Eighth Edition brings these challenges to life by highlighting real-world examples pertaining to these issues and relating it to the concepts within the chapter.
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Author: Charles H. Green
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold”–they suspect sellers have only their own interests at heart.
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Author: Thomas Peters, Robert H. Waterman, Jr.
“In Search of Excellence – lessons from America’s Best-run Companies” is a ground breaking book that influenced a generation of management thinking and has championed the way organisations are run around the world today.
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Author: Prof. Jan Ramberg
The ICC Guide to Incoterms® 2010 is the official handbook accompanying the latest edition of these global trade standards. The ICC Guide to Incoterms® 2010 analyzes in detail each of the 11 Incoterms® rules. Diagrams and illustrations facilitate their understanding.
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Author: David H. Maister, Charles H. Green. Robert M. Galford
The Trusted Advisor explores the paradigm of that very special business relationship, using the professional services paradigm as a basis.
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Author: Thomas H. Davenport, Jeanne G. Harris
In Competing on Analytics: the New Science of Winning,Thomas H. Davenport and Jeanne G. Harris argue that the frontier of using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities.