Books

The time-tested, proven tips and strategies in Ford Saeks' Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business are designed to give you a big boost in growing your business.

Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The book that defined the field of management: now completely revised and updated for the first time in the three decades since its initial publication.

Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom.

The Trusted Advisor explores the paradigm of that very special business relationship, using the professional services paradigm as a basis.

An updated guide to the essential discipline of financial statement analysis In Financial Statement Analysis, Fourth Edition, leading investment authority Martin Fridson returns with Fernando Alvarez to provide the analytical framework you need to scrutinize financial statements, whether you're evaluating a company's stock price or determining valuations for a merger or acquisition.

In Competing on Analytics: the New Science of Winning,Thomas H. Davenport and Jeanne G. Harris argue that the frontier of using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities.

In this sequel to their 1982 bestseller, Megatrends , Naisbitt and Aburdene use solid and startling statistics to identify 10 dominant socio-economic trends for the 1990s.

The Trusted Advisor Fieldbook is a practical guide to being a trusted advisor for leaders in any industry. Put this fieldbook to work and you’ll be someone who earns trust quickly, consistently, and sustainably—in business and in life.

A book on strategic management for the general reader. It shows how managerial life can be changed by going back to the simple, first principles of a job. This management system aims to enable the reader to win more, fail less, achieve more within the same hours, and above all - enjoy doing it.