The digital space has had a hostile takeover of our lives right from its inception. The endless web of possibilities (Pun intended) that it has opened up in our world cannot be understated. It has affected every facet of our lives and dictates how we interact with the world around us.
Naturally, it has affected the world of marketing as well. The digital space opened up new radical avenues for marketing. The last two decades have marked a clear shift in the marketing sphere from traditional modes to digital marketing.
Digital marketing is the use of the digital space to achieve marketing goals. The digital space is a lot more versatile than traditional spaces for marketing and offers the chance to specifically target advertisements and receive immediate metrics for its measurement.