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As a small business owner, branding your business is one of the most important aspects of your entrepreneurial career. It doesn’t matter how big or small you are, your brand is an essential part of growing your services and products to generate revenue. 

When you think of branding, you tend to look at companies such as Apple and McDonalds who are leaders when it comes to branding their products. However, you don’t necessarily need a large budget to brand your business. There are plenty of strategies that you can implement to grow your brand and make it memorable in the eyes of the consumer.

  1. Establish a brand identity

A brand is more than simply a logo; it represents the values and identity of your business and what it stands for. It relates to how you treat your customers, what you stand for and what you represent. 

So, before you consider creating a brand it’s important to understand what your brand identity is. What is it that you stand for and how can you incorporate these values into your brand logo and identity. 

  1. Be visual with your branding

Once you get an understanding of what you are and what your brand identity is, the next step is making your branding visual. This is a crucial step in your brand identity as it gives life to your branding identity. Here are a few things to consider with the visuals of your brand:

  •  

Your style guide

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Your logo

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Your website

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Producing business cards

  1. Look for partnership opportunities

Building trust with your consumers is considered one of the top priorities in business. It can be a steep hill to climb in the early stages of your business but there are ways you can speed up the process through partnership opportunities.

There are businesses out there who already have an established and trusted brand, so if you make a partnership with them it’s likely their following will also pass their trust onto you. The best way to approach this strategy is making sure you find brands that have a similar standing and values to you.

  1. Put your customers first

Ultimately, your customers are the audience that makes your business successful. Without them you’re unlikely to exist. This is why once you start your business and you connect with them, you need to put them first with everything you do. 

Your branding is more than just your logo and colour palette choice, it’s also your reputation and how customers associate their relationship with you. Where you can, identify areas when you can improve your customer experience which will eventually grow the brand of your business. 

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Author: Jamie Costello | Created at: 20.10.2020

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