The third season of the NBA 2K League saw a significant growth in distribution and audience. Donohue said, “Just looking apples-to-apples, the broadcasts we broadcast on Twitch have increased by 2K22 MT 70% each year,” and that there were numerous distributors across the globe as well as ESPN 2. Live games were broadcast through ESPN2 the ESPN digital platform, Sportsnet Canada, Sportsnet in Southeast Asia, Loco in India and, with a delay, eGG Network Southeast Asia. This was the first time 2K League games have been broadcast on television that is linear.
The total of ESPN2 received 29 nights of programming throughout the season, and every NBA 2K League match on ESPN’s platforms also aired live across the Caribbean, Latin America, Oceania and Sub-Saharan Africa. The distinctive viewership of Buy NBA 2K22 MT ESPN2 and Twitch viewers combined with the exclusive Twitch viewers, the NBA 2K League attracted more than one million viewers every time it was played.