If you’re also a digital agency and wondering how to deliver the best SEO reseller model, we’ve got you covered. On the other hand, if you’ve just got started and are wondering what it is, we are here to help.
What is the SEO reseller model?
In the SEO reseller model, an agency outsources its SEO services to another agency or a freelancer. The main reason businesses go for this model is to save time and resources that would otherwise be spent on training their in-house team or hiring new talent. This type of outsourcing generally works best for small businesses that don’t have the bandwidth to invest in an in-house SEO team. And since it’s handled by another agency, there’s also no need to worry about the quality of work as that would be taken care of.
Why should digital agencies consider an SEO reseller model?
There are several reasons why digital agencies should consider an SEO reseller model:
1. To focus on their core competencies: By outsourcing SEO services, agencies can focus on their core competencies and leave the optimization part to another agency. This allows them to utilize their time and resources more efficiently.
2. To save on cost: Hiring an in-house SEO team can be quite costly as it requires training and other resources. Once you outsource these services, all you need to worry about is the monthly fee that you’ll be paying to the other agency.
3. To scale quickly: If an agency is looking to scale up its business quickly, an SEO reseller model would be the best option. This is because it would allow them to get the services of an experienced team without having to invest in one themselves.
4. To get access to the latest tools and technologies: By working with an experienced team, agencies can get access to the latest tools and technologies that they might not be able to afford otherwise. This would give them a competitive edge over their rivals.
5. To improve work quality: As mentioned earlier, when agencies outsource their SEO services, they don’t have to worry about the quality of work. This is because the other agency would be responsible for ensuring that the work is up to par.
How to offer the best SEO reseller package to clients?
Follow the below tips to offer the best SEO reseller package to clients:
Do your own research first:
Research is crucial when it comes to putting together an SEO reseller package. This is because you need to have a clear understanding of what your client wants and needs. You should also be aware of the latest trends in the industry so that you can offer them the best possible solution.
Create custom packages:
Once you’ve done your research, you can then start creating custom packages for your clients. This is important because each client is unique and their needs will vary. By creating a custom package, you’ll be able to offer them a solution that’s tailored specifically for them.
Be realistic with your pricing:
When it comes to SEO reseller packages, one of the most important things to consider is pricing. This is because you need to be realistic with your prices so that your clients can afford them. At the same time, you also don’t want to price yourself out of the market.
Keep your package simple:
Last but not least, you should keep your SEO reseller package simple. This is because you don’t want to overwhelm your clients with too much information. Instead, you should focus on offering them a package that’s easy to understand and implement.
Ask what your customers need:
The best way to create an effective SEO reseller package is to ask your customers what they need. This way, you’ll be able to offer them a solution that’s tailored specifically for their business. In addition, when your customers tell you what they need, you can also add your own insight to come up with an even better solution.
Do competitor research:
Competitor research is another important aspect of putting together an SEO reseller package. This is because you need to be aware of what your competitors are offering so that you can offer something better. By doing competitor research, you’ll be able to create a package that’s truly unique and will help you stand out from the crowd.
The SEO reseller model is a great way for digital agencies to expand their services and grow their business. By offering these services to their clients, they can save time and money while still being able to offer the best possible solution. If you’re looking to get started with this model, then follow the tips above to put together the best possible package for your clients.