“Even amidst unparalleled change across the sports industry, we’re eager to transition lots of the signature components of the Pro Bowl – which will go virtual in Madden NFL 21 – to some new revolutionary experience for our players and fans,” states NFL’s EVP of team industry and events Peter O’Reilly. “We remain dedicated to using our Professional Bowl platform to enable fans to virtually celebrate the top players in the game.”
“We are transforming the Pro Bowl for fans everywhere and bringing another wonderful NFL experience to life from the way just Madden NFL can,” added Chris Bruzzo, EA’s EVP of marketing. “We are excited to work closely together with the NFL, our long-time spouse, to move the Pro Bowl to the virtual areas of Madden NFL and be part of their very first high-profile sporting event to go virtual. Our neighborhood is hungry for more interactive adventures, so we are always working to create more opportunities to bring them nearer to the sport that they love.”
Legendary publisher EA isn’t a stranger to controversy. When it’s ads in UFC 4 or inspection bombing of their latest Madden NFL match, the business is often the target of gamers’ ire. EA’s latest controversy, dubbed #EAGATE on Twitter, is wrapped up in the continuing controversy about loot boxes, specifically from the supreme Team manner in FIFA 21. Ultimate Team is a mode that looks across EA’s suite of licensed sports matches. It mixes elements of fantasy sports-style team management together with all the deck-building of a classic card game. The loot box element comes from packs which players may purchase to boost their teams. Those microtransactions create Ultimate Team the very lucrative mode in EA’s sports games.
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