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As millennials constitute the majority of the globe, using transactional terms or sales talk commonly used in B2B makes them feel impersonal and fail to gain their trust. The old strategies which once felt professional are losing its spark now. So, to win back their faith, the B2B firms need to follow the path of B2C and humanize their promotional approach.
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Author: BlueMailMedia Inc | Created at: 16.04.2019

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