The vast array of data has submerged the internet for the past few years. But to run your business or any marketing campaigns, these data may or may not be of any help. For any meaningful forecast, you need to have high-quality data that saves you from relying on guesswork.
So, how do we get this rich data that has the potential of improving the ROI with no much effort? It is where the concept of data enrichment comes into play.
When adding data enrichment to your sales and marketing mix, watch for these challenges to overcome and thereby generating more leads.
See here: https://www.bluemailmedia.com/blog/avoid-data-enrichment-mistakes-to-generate-more-leads/