Behavioral Marketing
What are
Behavioral Marketing
Behavioral marketing means that the customer's behavior is comprehensively monitored and analyzed. The aim is to increase the effectiveness of marketing activities.
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Related terms and methods:
- Advertising system
- Behavior
- Behavioral targeting
- Context Advertising
- Cookies
- Customer Loyalty
- Customer Preferences
- Landing page
- Marketing
- Market Segmentation
- RFID (Radio Frequency Identification)
- UX (User Experience)
Related management field:
Last update: 10.12.2016
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