Banner blindness
What is
Banner blindness
Banner Blindness is the conscious and subconscious ignoring of advertising banners on websites. The promotionl impact of advertising banners is therefore smaller.
Related terms and methods:
- Ad blindness
- Advertising Business Models on the Internet
- Banner Advertising
- Bounce rate
- Click-Through
- Heatmap
- Impression
- Internet Marketing
- Web banner
Related industry / sector:
- Media and Advertisement Branch
Related management field:
Last update: 19.12.2016
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