B2C (Business to Customer) is a term that refers to one of the electronic commerce models. The initiative comes from the enterprise and customers (consumers) are a target group.
Business relationship typically takes place via the Internet. Manufacturers’ or traders’ (brokers’) websites are readily available to customers. They can offer a wide range of information and easy way to purchase.
Internet allows customers to compare an offer from different manufacturers and sellers. The information easily and instantly reach potential customers.
Use of the B2C in practice: B2C concept is sometimes used not only for electronic business but for all marketing and business activities in the direction enterprise - customers.
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