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What is Attention
Attention is a term designating mental cognitive process allowing the focus the perception in a certain direction.

Attention is a term designating mental cognitive process allowing the focus the perception in a certain direction.

Attention therefore acts as selective stimuli filter entering consciousness (Donald Broadbent). Basic properties of attention are:

  • Selectivity - the ability to focus in a particular direction
  • Concentration - the ability to reduce the current number of psychic contents
  • Distribution - the ability to divide in a certain extent, attention between several stimuli
  • Capacity (Range) - the ability to handle only a certain number of stimuli
  • Stability and fluctuation - the ability to alternate attention between multiple stimuli (volatilization of attention)

Practical use of attention: The ability to attract the attention of potential customers is crucial in marketing, promotion and advertising. For example, marketing method AIDA effectively works with the attention.

Related terms and methods:

Related discipline:

Related personalities:

  • Donald Broadbent

Related management field:

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Last update: 09.09.2015

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