ARPU (Average Revenue Per User)
What is
ARPU (Average Revenue Per User)
ARPU (Average Revenue Per User) revenue indicator. Tells how much a company earns in revenue for an average user. It can be interchangeable with ARPC, depending on whether the customer means multiple users or just one. Typically, ARPU is per month or per year.
Related terms and methods:
- ARPC (Average Revenue Per Customer)
- CAC (Customer Acquisition Cost)
- CMRR (committed MRR)
- LTV (Lifetime Value of Customer)
- MRR churn
- Revenue churn
- Service user
- User
Last update: 10.01.2019
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