Advertising

Advertising is any form and way of promotion a product, service, organization, brand, that aims to sales increasing. The current advertising uses various media, especially mass media (press, radio, TV, internet…).

Advertising is usally implemented with the help of the external partners (advertising agency and mass media) and almost always it is a paid service.

Related terms and methods:

• Campaign
• Communication
• Promotion
• AIDA
• Brand Management
• CRM (Customer Relationship Management)
• Marketing Mix 4P
• Positioning
• Sales concept
• Web Marketing Mix 4S
• Word of Mouth Marketing (WOMM)

Related management fields:

• Brand Management
• Marketing and Sales