Ad blindness
What is
Ad blindness
Ad or Advertisement Blindness is the conscious and subconscious ignoring of advertising messages. People have a natural tendency to ignore or avoid advertisements. Ignored ads have less promotional impact.
Read more
Related terms and methods:
- Advertising
- Attention
- Banner blindness
- Information noise
- Marketing
- Promotion
- Visual smog
Related management field:
Last update: 19.12.2016
Comments
You cannot contribute to the discussion because it is locked