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What is 10 Megatrends
0 megatrends is a concept that characterizes the key trends of modern society.

10 megatrends is a concept that characterizes the key trends of modern society. American futurologists John Naisbitt and Patricia Aburdene first came in 1982 with the book “Megatrends” and then in 1990 with the book “Megatrends 2000 - Ten New Directions for 1990’s”. In it they predicted the following characteristics for a decade of 90’s of the 20th century, which turned out to be applicable to the present:

  • Shift from strategic resources of industrial society (capital) to strategic resources of information society (information, knowledge, creative thinking and behavior); carriers of the new sources are people as a key prerequisite for the successful development of the organization
  • Competition between organizations for the best co-workers - for their creative contribution
  • Development of information technologies reduces the need for managers on medium levels of the organization (approx. by 10-40%), and leads to simple flat and flexible structures
  • Development of innovative entrepreneurial thinking and actions to the external surroundings and within the organization (internal competition, share of employees in both good and bad results, share ownership of employees)
  • Change of the structure of the workforce in enterprises and new ways of management, especially the use of new employees, often highly educated young people
  • Increase in proportion of employed women, which affects managerial work and corporate culture
  • Growing share and importance of intuition and vision for the creative management, particularly for strategic decision making
  • Necessity is to change the educational system to meet the needs of the new information society, in the narrow sense of the needs of organizations
  • Growing need to pay attention to the socio-economic (particularly health) security of the staff
  • Need to pay attention to the young generation coming into the organizational management - to respect and develop its education, entrepreneurship, independence and innovation capacity

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Last update: 21.11.2016

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