Brand Management


Management Fields Economy & Finance Management Facility Management Informatics & IT Management Human Resources Management Logistics & Transportation Organizational Management Marketing & Sales Production Management Quality Management Crisis Management Innovation Management Process Management Service Management Project Management Risk Management Change Management Knowledge Management Strategic Management Mangement Functions Planning Organizing Leadership & Communicating Decision Making Control Management Market Sectors Natural Resources Industrial Sector Service Sector Public Sector Knowlege sector Disciplines Economics Psychology Social Psychology Sociology Pedagogy	cs \| en Brand Management Article Discussion User articles Article in PDF Brand Management is a management field focusing on the brand. According to Kevin L. Keller brand management deals with the following three questions: How to create brand value? How to measure brand value? How to use brand value for the business development? Related terms: Advertising Branding Campaign Marketing Marketing Mix 4P Promotion Word of Mouth Marketing Related management field: Marketing and Sales Rating: Only registered users can rate the article. Sign in Close 0 0 Last update: 18.04.2012 Tweet Save this on Delicious	Related publications The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done Revered management thinker Peter F. Drucker is our trusted guide in this thou... more Ad

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