Marketing environment is an environment in which the marketing activities of the organization take place. It includes all factors that affect the enterprise, its processes, technology, business, and behavior of existing and potential customers. In essence, it’s the analogic concept of surroundings of the organization.
Marketing environment is divided into:
- Marketing Macro Environment
- Marketing Micro Environment
Related terms:
- Surroundings characteristics
- Concept of marketing activities
Related methods:
- Five Forces Analysis
- Forecasting
- PESTLE Analysis
- Scenario technique
- SWOT Analysis
- Winterling Crisis Matrix
Related management field:
Save this on Delicious
