Marketing Micro Environment


Management Fields Economy & Finance Management Facility Management Informatics & IT Management Human Resources Management Logistics & Transportation Organizational Management Marketing & Sales Production Management Quality Management Crisis Management Innovation Management Process Management Service Management Project Management Risk Management Change Management Knowledge Management Strategic Management Mangement Functions Planning Organizing Leadership & Communicating Decision Making Control Management Market Sectors Natural Resources Industrial Sector Service Sector Public Sector Knowlege sector Disciplines Economics Psychology Social Psychology Sociology Pedagogy	cs \| en Marketing Micro Environment Article Discussion User articles Article in PDF Marketing micro environment, according to Kotler and Armostrong includes following factors: Corporate environment Suppliers Providers Target market characteristics Competitors Public Relations Related analytical techniques: Five Forces Analysis Forecasting PESTLE Analysis Scenario techniques SWOT Analysis VRIO Analysis Winterling Crisis Matrix Related terms and methods: Concept of marketing activities Marketing environment Marketing macro environment Surroundings Surroundings characteristics Related management field: Marketing and Sales Rating: Only registered users can rate the article. Sign in Close 0 0 Last update: 26.04.2012 Tweet Save this on Delicious	Ad

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